Strategic Partnership for Vision-Led Growth
A-Frame Advisory provides the high-level strategic guidance, executive thought partnership, and hands-on support that founders, talent, and teams need to realize their biggest brand and business ambitions.
We understand how hard it can be to move great ideas from concept to execution—especially in fast-evolving media and consumer landscapes. Our approach is rooted in helping clients overcome growth hurdles with clarity, flexibility, and action. We fill the gaps, unlock new revenue, and create the structure needed to scale—with a sharp focus on impact, brand integrity, and monetization.
Whether you’re building a brand from scratch or evolving an existing platform, we collaborate with you to co-create a path forward that drives meaningful results.
What We Offer
Brand & Mission
Strategy
Clarifying vision, voice, and value to build standout brands that resonate deeply and endure.
Content-to-Commerce Development
Creating products, experiences, and ecosystems that convert fandom into revenue.
Monetization & Revenue Architecture
Designing business models that unlock diversified income across content, commerce, and partnerships.
Growth Acceleration &
Advisory
Acting as a fractional CMO, GM, or founder’s partner to help teams operate with confidence and scale intentionally.
Sponsorship & Integrated Marketing Strategy
Building pitch-perfect stories and go-to-market campaigns to attract aligned brand partners.
Operational Execution &
Embedded Leadership
Sometimes all you need to actualize your vision is someone to drive flawless execution when teams are moving fast. We get it done.
Meet Alana.
Award-winning brand leader. Revenue growth architect. Trusted partner to iconic talent and top media companies.
Alana Calderone Polcsa is the founder of A-Frame Advisory, a strategic consultancy that helps visionary talent and media IP scale into consumer-facing brands. With over 20 years of experience leading brand strategy, monetization, and operational growth at media powerhouse Warner Bros. Discovery and consumer goods giant Unilever, Alana brings deep expertise in entertainment, e-commerce, digital platforms, and branded content.
As Executive Vice President at Warner Bros., Alana led brand development and monetization for the Unscripted Television portfolio. She was behind some of the industry’s most transformative brand ventures—from turning The Ellen DeGeneres Show into a $290MM+ multi-platform brand ecosystem, to launching the BEKIND Subscription Box and growing it to 60,000+ paying subscribers. Her work has earned her 14 major industry awards in branded entertainment—including four Clio Entertainment Awards—and recognition as one of Adweek’s Young Influentials.
In 2023, after thriving past cancer, Alana chose to reframe her journey and chart a more intentional path—one that reflects her values, amplifies her voice, and drives her vision for building with purpose. A-Frame Advisory is the result of that shift: a platform for partnering with passionate founders, creators, and leaders to build visionary brands that influence culture and generate meaningful growth.